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At the Well Mitchell, F. B.

This monthly artistic portfolio printed by Ernest Edwards’ New York Photo-Gravure Company is a self-described Picture Periodical without Letter Press. In its first year, the publication grew from less than fifty subscribers to a monthly edition of four thousand. Responding to interest in a “higher grade of pictures” with emphasis on quality rather than quantity, the magazine transformed itself from its original concept of a “Photographic Record of Events” to an “Artistic Periodical.” By the fifth issue in January 1889, the shift was taking place; the lesser quality photomechanical method of photolithography was abandoned, and reproductions were by photogravure and “photogelatin” (collotype) only. Each issue typically featured a portfolio of eight high-quality, large photogravures and collotypes of artwork and artistic photography of leading artists and photographers of the day. [1]

References

[1] Foster, Sheila J. Imagining Paradise: The Richard and Ronay Menschel Library at George Eastman House, Rochester. Rochester, NY: George Eastman House, 2007. p. 197